Though thoughtful, bold, and always curious, Emma's blog is a space for those who love exploring and questioning.

The Author

About

Hi, I’m Caitlin Mae — a licensed esthetician and certified skincare coach with a passion for helping people fall back in love with their skin. ✨

I believe skincare is more than just products and treatments, it’s self-care, confidence, and the foundation of how we show up in the world. My goal is to make every client (and every reader here) feel seen, educated, and empowered when it comes to understanding their skin.

After years of struggling with my own skin concerns, I learned firsthand how overwhelming the beauty industry can feel. endless products, conflicting advice, and constant trends. That’s why I created this space: to cut through the noise and share expert-backed, realistic skincare education that actually works.

At Skin with Caitlin Mae, you’ll find:

  • Professional skincare insights explained in simple, honest language
  • Myth-busting education about ingredients and treatments
  • Tips for repairing, balancing, and maintaining healthy skin
  • A deeper look into what truly goes on beneath the surface

Whether you’re seeking guidance for barrier repair, hydration, anti-aging, or just want to understand your skin on a deeper level — you’re in the right place.

When I’m not in the treatment room or writing about all things skin, you’ll probably find me with an iced coffee in hand, testing new products, or curating my next facial experience.

💛 Follow along on Instagram @caitlin.maem for daily tips, skincare routines, and behind-the-scenes moments from my esthetics journey.