Evidence informed skincare Education for better practice

Caitlin Mae Skin

Skin health, education, and evidence informed beauty, without the noise.

Thoughtful skincare education for curious consumers and working estheticians who want to understand the why behind better skin.

CA + NVDual licensed esthetician

1,000+Hours of foundational education

Barrier firstIntentional treatment planning

Science translatedFor real treatment rooms

Where science meets practice

Skincare should make more sense.

Caitlin Mae Skin bridges evidence, treatment room experience, and clear education. No fear based marketing. No impossible standards. Just useful context for healthier decisions and more confident care.

For your skin

Understand what your skin actually needs.

Read clear, grounded guidance on ingredients, routines, barrier health, acne, sensitivity, and skin longevity.

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For estheticians

Build the judgment behind better treatments.

Find frameworks, education, and mentorship designed to strengthen consultations, treatment planning, and client communication.

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Virtual skin consultation

A thoughtful routine, built around your actual skin.

Meet with Caitlin virtually to make sense of your concerns, current products, lifestyle, and goals. You will leave with clear priorities and a personalized plan that feels realistic to follow.

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Caitlin Mae seated on a vintage rose velvet settee

Meet Caitlin

Education rooted in experience, curiosity, and care.

Caitlin brings together treatment room experience, professional education, and evidence informed practice to make skincare feel clearer and more useful.

More about Caitlin

From the journal

Thoughtful reads for better skin decisions.

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The case for a barrier first approach

Why resilient skin is often the most important starting point, even when your goals are acne, pigment, or healthy aging.

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Skincare ingredients need context

An ingredient list can tell us a great deal, but it cannot tell us everything. Here is what thoughtful product evaluation actually requires.

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How your routine should evolve from your 20s to your 30s

A practical, evidence informed guide to building resilience now and supporting long term skin function later.

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The professional library

Tools made for the treatment room.

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CMS / 01The Sensitized ClientCaitlin Mae Skin

Professional guide

The Sensitized Client

A practical guide for recognizing reactivity, supporting the barrier, and making more responsible treatment decisions.

CMS / 02The CARE MethodCaitlin Mae Skin

Treatment planning

The CARE Method

A clinical framework to help estheticians collect, assess, respond responsibly, and evaluate with greater intention.

CMS / 03The Starter Skincare Ingredient DictionaryCaitlin Mae Skin

Ingredient reference

The Starter Skincare Ingredient Dictionary

Twenty eight essential ingredients translated into roles, best fit, watch outs, evidence strength, and treatment room context.

One to one mentorship

For estheticians ready to think beyond the protocol.

Personalized support for treatment planning, consultation systems, client communication, education, retail confidence, and the real decisions that shape a thoughtful esthetics practice.

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The philosophy

“Healthy skin is not perfect. It is hydrated. Resilient. Balanced. Luminous. Real results are often subtle, and they are still real.”

Caitlin Mae